"We are very pleased to be able to Burberry's fashion show in a very complete interactive and entertaining experience to bring to date up to the audience we have been using digital communication to deepen our contact with customers to make our global customers wherever located which can be a good experience Burberry. through the Internet either at home or in Piccadilly Square to watch, or through the mobile communication device or in our store is located in Beijing, everyone will will feel the vitality of our brand and attitude, and exciting at this fashion show. "
Christopher Bailey (Christopher Bailey), Burberry's chief creative director.
Will be Burberry Prorsum women's collection in 2011 autumn and winter fashion show held at London's Royal Kensington Gardens.This fashion show will be more than 150 countries worldwide and 40 live events location on a webcast.
40 live locations in London with the iconic Piccadilly Plaza, fashion show will play the famous 32-inch large digital screens in the square. Burberry is the first one to do this attempt to brand a week, more than 1.2 million people watch the large digital screen.
The show will be broadcast live at Burberry in the global flagship store as part of the 40 on-site activities, whether in Boston or Beijing, cross the virtual fashion show across four continents to create in-store 'in the show directly buy 'shopping experience.
The show can be watched directly through Burberry.com can also watch the news, fashion and music website with Burberry and will be broadcast live on the iPhone and the iPad.
Worldwide audience, within a week after the end of the fashion shows, book fashion show range of products and received within seven weeks.
The audience can also be used through iTunes on-demand feature to download fashion show music.
Burberry Prorsum women the time of the autumn and winter fashion show will be held in London in 2011 February 21 16:00 (Beijing time at 0:00 on February 22) on Monday held.
Burberry is headquartered in London, is one of the London FTSE 100 index, the brand was founded in 1856.
Relevant information
Broadcast live in Piccadilly Circus
- Burberry have been identified in London and the British Fashion Council, the cooperation will be located in Piccadilly Square, 32 meters on the screen scene live 2011 autumn and winter women's conference, sponsored the event will be the sponsor of London Fashion Week in Glaceau vitaminwater
- This is Piccadilly Circus for the first time broadcast live on an activity
- Screen Size: 32 meters long, 6.4 meters high
- Every week about 120 million people watched the Coca-Cola sign in here
(Coca-Cola sign in Piccadilly in London, Haymarket, Regent Street and the junction of the Shaftesbury Ave.)
Burberry Retail Theatre - Virtual Fashion Show
- Burberry retail theater scene across four continents in 19 countries around the world live fashion show
- Customer will be at the event through the iPad to browse the new season's fashion, and through Burberry.com direct booking
- The scene in Burberry retail theater activities through digital technology and equipment, the customer will be a giant TV screen, realistic sound effects and the latest video technology, with a perfect fashion show experience.
- By using the touch screen, using the latest technology to better
- Play at the event, Burberry global headquarters in London editing and playback will enable Burberry able to broadcast live around the world to provide personalized environment and
- To the global broadcast live fashion show, thanks to long-term cooperation in digital technology with Verizon
Participate in activities Burberry retail theater
Burberry is located in 19 countries live event venue
United Kingdom - New Bond Street, Knightsbridge and the Royal Kensington Gardens - in London
France - Saint-Germain, Paris
Germany - Berlin, Dusseldorf
Italy - Milan, Rome
United States - Boston, New York (57th Street and Soho), Beverly Hills, Costa Mesa, Caesars Palace Square and San Francisco
Brazil - Sao Paulo iguatemi Mall
Canada - the cloth Luojie, Toronto, Calgary
Dubai - The Dubai Mall
Istanbul - Turkey
Belgium - Brussels
Armenia - Yerevan
India - New De Liou white Luo, according to hotel
Malaysia - Pavillion (the Duplex Store)
China - Beijing Oriental Plaza, Meilong Town Square, Beijing McIlroy flagship store
- Alexander House, Hong Kong Elements
Taiwan - Shin Kong Mitsukoshi
Singapore - Ion Orchard
The Mokdong the RTW, South Korea - Hyundai, Shinsegae for Kangnam, the HD Kintex, Shinsegae for the Main the RTW and Ulsan,
Burberry global headquarters - in London's Horseferry House
Burberry Americas Headquarters - 444 Avenue, Madison Avenue in New York
Instant in-store and online booking
- In-store or online, virtual conference, on-site order
- The end of the fashion show of the week until Monday, February 28, consumers can Burberry.com booking coat and handbag fashion show
- Booking of goods will be delivered in seven weeks, the arrival time of the luxury goods industry has traditionally been four months in advance
- This is the sixth in the Burberry fashion show after the end of Book Now the new season products
2011 autumn and winter products - Burberry Prorsum women's collection will be held in August 2011 on sale in stores and online stores
Fashion show Location - Royal Kensington Gardens
- Burberry is the first brand to hold fashion shows at this venue
Live Prorsum Women's 2011 Fashion Week
- Audience will be able to through Burberry.com viewed through the iPhone and the iPad, and global news sites, blog, fashion and technology site
- Through on-site use of 11 cameras, including pictures before the fashion show will also be broadcast live
- Including the organization of the fashion show on the red carpet interview with the organization after the end of the fashion show can be in accordance with audience demand on demand
- This is the brand's fashion show of Burberry's seventh broadcast live
- Christopher Bailey, Burberry Chief Creative president since February 14, personally manage the Burberry Twitter account, this is his second before the fashion show TWITTER share his personal insights as well as multimedia content
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